# UTM parameters

Marketers use UTM parameters to track the effectiveness of online campaigns across traffic sources and publishing media. The parameters identify the campaign that refers traffic to a specific website, and can be parsed by analytics tools and used to populate reports.

Copying these parameters and injecting them into your form submissions manually is tedious and error-prone, we built Formtrack to automate this integration.

Formtrack is an open-source project hosted here (opens new window).

# Installation & usage

Add the Formtrack script.

<script src="https://unpkg.com/@formspark/formtrack"></script>

Add a data-formtrack attribute to your form element.

<form action="https://submit-form.com" data-formtrack>
  <input type="text" name="message" />
  <button type="submit">Send</button>

Formtrack will now automatically inject the supported parameters into your HTML form submissions.

# Supported parameters

Parameter Purpose Example
referrer Identifies which site sent the traffic, not an official parameter. referrer=producthunt
utm_source Identifies which site sent the traffic, and is a required parameter. utm_source=google
utm_medium Identifies what type of link was used, such as cost per click or email. utm_medium=cpc
utm_campaign Identifies a specific product promotion or strategic campaign. utm_campaign=spring_sale
utm_term Identifies search terms. utm_term=running+shoes
utm_content Identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link. It is often used for A/B testing and content-targeted ads. utm_content=logolink or utm_content=textlink